Small Print

A one-year research project on packaging at the Helen Hamlyn Research Centre at the Royal College of Art and sponsored by the Packaging Solution Advice Group (PSAG). The report looked closely at small print on packaging, and highlighted its importance as a key design challenge facing an ageing population. The approach consisted of isolating existing small print from its context to highlight its deficiencies and testing alternative approaches with a user group of older consumers drawn from the University of the Third Age.

To view the full report download the pdf (5.5 MB)

To view a 12 page condensed article on the findings of the research project you can download an article published in Baseline Magazine (6.3 MB) No 34/2001

Featured in: What is Graphic Design? by Quentin Newark published by Rotovision and
In Sight by Michael Evamy and Lucienne Roberts published by Rotovision

Other links: The Helen Hamlyn Research Centre

Helen Hamlyn Research Centre
brighten the corners